CaseStack CEO Dan Sanker Profiled in Arkansas Democrat Gazette
Read Arkansas Democrat Gazette writer Rich Polikoff’s profile of CaseStack President and CEO Dan Sanker’s below, which ran in the Sunday, May 16 2010 issue.
FAYETTEVILLE – Dan Sanker changed business in ways that were once thought impossible.
CaseStack, the logistics company he founded in late 1999, revolutionized the consumer products industry by helping midsize companies reduce shipping costs and improve reliability.
The company’s mission is both simple and incredibly complex. As Mike Anderson of Santa Cruz., Calif., CaseStack’s director of business development, puts it: “We take stuff to people with full trucks.”
Large companies generally have their own fleet of trucks to ship goods around the country. (Think of the countless Tyson trucks you’ve seen on Interstate 540 and beyond.) Because they can fill their trucks to capacity, shipping efficiency is maximized.
Midsize companies – those with less than $1 billion in annual sales – can’t afford to maintain their own fleets and are often faced with moving products in less-than-full trucks.
“We were able to level the playing field for the midsize, smaller guys, to give them what the billion-dollar-plus guys have without the millions of dollars of investment in the technology,” says Sanker, who moved to Fayetteville in 2007. “Back in 1999, that was a big deal.”
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